The app was in the final phase of development (alpha and beta testing) when the research project began, and its development had not included research into user needs. For this reason, the initial user tests provided an opportunity to verify assumptions made for the product. It is noteworthy that the quality of a training program was significant, as not only the first experience, but also the regularity of training, had to be considered in usability testing.
Based on the results of usability tests and project recommendations, the client streamlined the app and implemented support features, such as a tutorial for beginners. Moreover, the data from our study supported the product’s marketing strategy and the design of the product’s website, as well as the creation of a pitch deck for potential investors.
