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Case study TDJ Estate.

Web analytics and communication audit

The challenge

TDJ Estate specialises in residential development projects. The brand's websites provide significant support to the sales processes, hence the company's consistent effort in gathering data on the projects completed so far.

The purpose of the research process was to identify the best practices for communication and User Experience, in order to develop recommendations for the brand’s new services.

What have we accomplished?

  • 1. Communication audit.
  • 2. Usability audit of 7 websites.
  • 3. Desk research enriched with social listening and netnography.
  • 4. Workshop meeting summarising the project.

Effects

Stemming from the cross-sectional analysis of the company’s websites, we were able to successfully establish the best practices for key user paths. Moreover, we have highlighted where to expect potential issues with meeting customer goals.

Our report included a detailed description of the issues we identified, accompanied by suggestions for improvement. We analysed a diversity of communication channels to craft the recommendations for our client's websites. This allowed us to provide TDJ Estate with suggestions considering a comprehensive context of communication within the sales process.

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